SHAMROCK 1998/2002
08Nov07
TRADE & DISTRIBUTION (B2B2C) – Developed new Category of fresh / chilled, pre-packed (MAP), seafood products. Designed progressive Brand / Trade Marketing Concepts (in line with shop-in-shop / concessionary system – incl. logistic / distribution services). Managed acquisition of leading retail accounts (Edeka, Rewe, Wal-Mart,…). Increased turnover by 100 % and improved financial performance (operating margin, from 10 to 15 % – EBITA).
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Tags: Africa, America, Aquaculture, Australia, Austria, Belgium, Benelux, Brand Marketing, Business Development, Channel Marketing, Chilled Food, Consumer Goods, Convenience, Denmark, Europe, Event Marketing, Expansion, Fast Moving Consumer Goods, Finland, FMCG, Food, Food Distribution, Food Service Operations, Food Trade, France, Fresh Food, Germany, Greece, Grocery, Improvement, Innovation, Ireland, Italy, Jamaica, Kenya, Logistics, Luxemburg, Manufacturing, Market Research, Marketing, Media Production, Netherlands, Norway, Perishable, PR Public Relations, Pre-Packed, Product Development, Retail, Retail Network Operations, Scandinavia, Senegal, Set-up, Spain, Start-up, Strategic Planning, Supply Chain, Sweden, Switzerland, Tanzania, Uganda, UK, Wholesale
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