TRADE & DISTRIBUTION (B2B2C) – Developed new Category of fresh / chilled, pre-packed (MAP), seafood products. Designed progressive Brand / Trade Marketing Concepts (in line with shop-in-shop / concessionary system – incl. logistic / distribution services). Managed acquisition of leading retail accounts (Edeka, Rewe, Wal-Mart,…). Increased turnover by 100 % and improved financial performance (operating margin, from 10 to 15 % – EBITA).